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Understanding Mailgun: An Overview

What is Mailgun?

Mailgun is a third-party service we use to send emails in bulk. Similar to how we use Twilio to send text messages and calls. For new onboarding agencies, you will be using LC email by default, which is living under our Mailgun account.

How much will Mailgun cost?

Mailgun’s Foundation plan is starting at $35/month. Learn more about Mailgun pricing here. 

What domain should I use?

We recommend using a subdomain with Mailgun, like “mg.mydomain.com”. Using a subdomain you will be able to send emails from your root domain e.g. “you@mydomain.com”.

If using a subdomain please make sure that you configure MX records for the subdomain for optimal delivery. This is configured within your Mailgun account. 

Note: You can only add domains you own. You will need to update the domain’s DNS records to verify that you are an authorized owner or sender for this domain.

There are two different ways to set up Mailgun with HighLevel:

1. One Sub-domain
You can set up one sub-domain in Mailgun for your marketing agency domain and use that same sub-domain for email sending across all of your client accounts in HighLevel
Easy setup – only need to set up one subdomain for your domain which you already have access toEmails are white-labeled to your marketing agency domain or you can buy a generic domain so it will not show any agency brandingIf your domain gets disabled (gets a bad score due to bounce rates) email will stop working for all of your clients since all of their accounts are powered by the same domain.
The solution: don’t send spammy emails to poor email addresses 🙂
2. Multiple Sub-domainsYou can set up a subdomain in Mailgun for each of your client’s domains and use that subdomain for sending for their specific HighLevel account. Once you set up a unique domain/subdomain for each location to capture cold inbound emails. Learn more about Cold Email Inbound Setup here.Emails are white-labelled per the client domain If a client’s domain gets disabled email only goes down for their client accountDifficult setup – time-consuming having to set up a subdomain for all of your clients and getting access to each of their domains

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