Google AdWords has a feature called conversion tracking. This allows you to track the success of your ads and optimize them accordingly. It’s an essential tool for advertisers who want to maximize their return on investment (ROI).
A conversion can be a specific customer action you’ve defined as valuable to your business, such as an online purchase or phone call. Conversion tracking shows you what happens after a customer interacts with your ads — whether they purchased a product, signed up for your newsletter, and called your business.
In this article, we will show you how to set up conversion tracking in Google AdWords action in workflows so that you can start optimizing your campaigns.
Step 1: Head into your Google Adwords account and click on the Tools and Settings tab. Click on Conversions in Tools and Settings
Click the “+ NEW CONVERSION ACTION”
To start tracking conversions, we need to choose the import option.
Depending on the version of your google ads account you can:
- In the recent update you may see the below options. Select “CRMs, files, or other data sources” and then select “Track conversions from clicks“. Also under Data Source select “Skip this step and set up a data source later”.
Step 2: Let’s set up the Conversions goals
Select “Converted Lead” as the Primary option for the Goal and action optimization section below.
Few users will see google’s new UI and flow. Refer to the below image for the same. You can choose the conversion goal here as “Converted Lead”
Step 3: Let’s give the Conversion a Name
Please type in the name of your conversion. In this example, we are calling it “GHL Click“.
Please Note:
The conversion name will need to be spelled EXACTLY the same when setting up your Google AdWords action in the Workflow builder (last step).
Once you have completed this step please copy and paste your conversion name somewhere close. This will be used in a workflow trigger on the last step of this guide.
Few users will see google’s new UI and flow. Refer to the below image for the same. You can add the conversion name and click on Add
For users with the new UI, the user needs to click on “Settings” for the conversion created and choose “Conversion action settings”
Step 4: Select the value for your conversion.
Select from: same, different, or don’t use a value…
Select the count, we would recommend always choosing option “one”.
Step 5: Setup the conversion window and attribution model
1. Set the click-through conversion window to “90 days”
2. Next, set the Attribution model as “First click” or “Latest click” (recommended)… more info
3. Click on “Create and Continue”
4. Refer below to the screens on the new UI update
5. Click on Done
Step 6: Now let’s create the Workflow in the System
Workflow can be created for Form Submission, Order Purchases, Incoming Phone Call, Number Pool Calling, Survey Submission, and Chat Widget.
- Form Submission/Order Purchases/Survey Submission
- Incoming Phone Call
- Number Pool Calling
- Chat Widget
Please Note:
Every time you create a new campaign in Google, you will need to select "other" as your Google Adwords option in your new workflow.
It will take 24 hours once we receive one contact with UTM source and gclid to get the list populated in workflow trigger as well as in Google Adwords Conversion.
Form Submission/Order Purchases/Survey Submission
- Create the Workflow
- Select the trigger – Form Submission, Order Form Submission, or Survey Submission
- Once the trigger is selected, add the filters with which the Form/ Order Form/ Survey and save the trigger details
- Click on the plus icon action and select the “add to Google Adwords” event and select “Other“. Please paste the “Conversion Name” that was created in Google Adwords exactly as it is spelled.
- Please click “Save” and “Publish” your workflow
Number Pool Calling
- Create the Workflow
- Select the trigger – Call Status
- Once the trigger is selected, add the filters with Call Direction > Incoming and Pool Number > Select Pool Number.
- [Please add the pool number script on the funnel/website in header settings]
- Click on the plus icon action and select the “add to Google Adwords” event and select “Other“. Please paste the “Conversion Name” that was created in Google Adwords exactly as it is spelled.
- Please click “Save” and “Publish” your workflow
Chat Widget
- Create the Workflow
- Select the trigger – Customer Replied Trigger
- Click on the plus icon action and select the “add to Google Adwords” event and select “Other“. Please paste the “Conversion Name” that was created in Google Adwords exactly as it is spelled.
- Please click “Save” and “Publish” your workflow
