Staying on high alerts with all inbound marketing strategies?
Getting ready for a big leap in your online business next year?
Before starting, just check your awareness about landing pages and the prominent page tactics that can add colours to your business.
Amongst the umpteen landing page templates available online, choosing the best one will be a masterstroke. We can help you to have a qualitative analysis of your landing page with the latest trends.
Managing your leads with landing page optimization techniques are the most sought after marketing practice of the time. But most of the business, not knowing the basics of these strategies fills their website with overwhelming contents and fails pathetically in lead conversion.
In simplest terms, the landing page can be any webpage where you are expecting a visitor after your brand awareness strategy. The only goal of these pages will be prompting the leads for a CTA (call to action). Down the road; you can expect elevated conversion rates (in terms of leads or customers) with the single-goal oriented functioning of such pages.
The three-layered landing page strategy
Keeping all the above facts into consideration, we always prefer a three-layered strategy for landing pages in terms of CRO (conversion rate optimization), Trends and Testing. When you successfully implement them parallelly, ultimate changes will be visible in your conversion process.
- CRO based strategy
In order to attain the best CRO, what all strategies can be adopted regarding the landing page templates? There are many according to the recent researches and we will deal with the most rated ones here.
- Single CTA in the right way
If you are thinking, anyways we are building the landing pages with a lot of effort and doing brand awareness(internal link to- 1.brand awareness article) with a lot of care for more traffic. So, what if we fill it with maximum information and CTAs.
This overwhelming approach is actually generating confusion in the leads and they are not seeing exactly what you have offered them earlier. Statistical reports from Market Sherpa, show that landing pages with more than one CTA get 266% fewer leads than single offer pages and it is unbelievable!
Instead, design the pages with unique CTA ideas. Make them attractive with catchy colours and fonts so that the listeners will automatically get into it.
- Clutter-free pages with appealing headings
The overcrowded landing pages will distract the audience though it is attractive. Deviating from the main feature of the landing pages ( single goal-orientedness) make it no more a landing page and never expect the leads going for a CTA.
Again, better not consider these pages as a place to fill all your contents. Instead, just keep the attractive captions / headings on your page and contents can be placed on the relevant places alone.
Pro Tip: Keep in mind the correlation between lesser word counts and greater conversions.
- Clickable graphics and embedded video
As the adage says, ‘a picture speaks a thousand words’, our brain will retain 80% things that we see and only 20% of we read. A deep impact can be created in the audience with a catchy video on your landing page. They help to increase the retention time of the audience. More retention equals more conversion.
They also believe the things in the video are realistic and start building trust in your services. Finally, it is the best means of revealing the product/service features to them. Most of the successful landing page templates with videos/images can
- Convert more
- Build trust
- Best explain the product
- Generating more number of landing pages
Do you think creating one landing page with all optimization techniques will dump customers to you? Pretty sure you don’t.
But do you have any idea of how many such pages you need for effective conversion? The facts are amazing.
The graph decently explains the need for more landing pages for B2B as well as a B2C business. Interestingly, the data show that you will get the utmost conversion rates when you have 40 landing pages for a B2B business.
- Mobile optimization
In the modern world, the number of mobile users increased. Also, people enjoy the browsing experience in their mobile more than any other devices. Even Google is prioritizing the mobile- indexing System for ranking and indexing.
With the consideration of more than 50% web traffic through mobiles, the landing pages must be mobile-optimized. Special care must be given to factors like simplicity and loading speed of landing pages.
Travelling with trend brings you success! Then what are the trends in landing pages?
- Interactive landing pages
The interactive landing pages invite more conversion to your business. Not only the audio or video content can communicate with the listener. The illustrative images, how to use videos or some sort of quizzes or calculators also will fall under the same category.
While taking a quiz with a motive of winning your offered gift, the leads are unknowingly spending more time on the landing page. Your page is prone to more exposure and increases brand awareness. The more time customers spend on your page after their Google search, your Google rankings will go high.
- Ask less
The long-form landing pages are getting outdated as they kill the customer interest. They really create a feeling in leads that they will get your service only with the exchange of their valuable information. They find it tedious and time-consuming. Instead, ask for minimal relevant information alone.
You will never find better ways than testimonials in your landing pages for trust-building. The great feedback about your product or service from another reputed brand will build conviction in the lead’s mind. Create an authentic feel with precise statistical data while claiming the need for your product.
- A/B TESTING
Would you mind listening to the untold secret behind the successful landing page templates?
They have undergone many trials and tests before evolving into the best ones.
If you also wish for an amazing landing page results, master the powerful testing techniques. A/B tests are great measures to check the lead conversion efficiency. All the up to date testing tools are utilizing effective heat map integration too.
Incorporating one such heat map strategy in your A/B testing will help you to find where your audiences are concentrating more on your landing page. Accordingly, you can evaluate the attention-grabbing strength of your landing page contents.
Modifying the headlines, contents, fields or CTA s as per the test result; the landing page conversion rates can be improved.
Try, Try, Try!
We promise a substantial change in your business with all the above-mentioned landing page strategies. But remember, there are no hard and fast formulae that will make all the business the ultimate ones. Set the above-mentioned strategies as a benchmark; follow the path of experimentation, testing and innovation.
Finally you will find what works best for you.