The scope of digital marketing in the B2B business is unpredictable. Year after year new marketing technologies rule the digital world and outdated ones get vanished. The social media flood has pulled back many of the existing digital marketing techniques but still, the email marketing is finding its own space and pace. Consistently generating the highest ROI for the past one decade in the marketing field, the email marketing approach continues to be in limelight. The experts still couldn’t compare the email marketing with other such, in terms of their
Bets email marketing tools
Every time it will not be that easy to prepare the best emails out of scratches. The time-consuming process will adversely affect your email marketing ROI. As a solution, you can create the most excellent email marketing campaigns with marketing tools. Whether it is creation, sending, optimization, testing or preparation of feedback reports, these tools come in handy.
Read on for our list of top email marketing tools that will dominate in 2021.
With over 12 million users across the world, the email marketing software from the Mailchimp dominates the field. By connecting your business to Mailchimp, you are allowing them to gather all your customer data. The in and out analysis of such data enables their tools to create personalized emails and send them to the right hands at the right time.
They provide everything to build strong e-mail content for maintaining your audience. Their organized dashboard allows the easy access of all the components for your email. You can store the picture file contents related to your business and create a to-do list for the automation process in their content studio.
- Branded emailing
- custom coded template
- dedicated design tools
- Drag and drop builder
- Content studio
- Real-time analytics
- Transactional emails
Their monthly plans are,
- A free plan with 2000 contacts
- Essential plan for $10
- The standard plan for $15
- A premium plan for $310
The email automation tools of Hub spot is the best fit for small-medium-large businesses alike. The simple but intuitive email marketing tools make them the marketer’s favourite. They claim CRM integration with all automation process and that appears to be the main attraction.
Their expertise in sending customized emails to best-fit persons is an add-on. Many other offers from hub spot, like customization of the subject line, lead nurturing through triggered emails, and inclusion of autoresponders show the class of this email marketing and automation tool.
- Personalized emails
- Bulk contact updating
- CRM integration
- Contextual emailing ( based on if/then logic)
- Segmentation with ultimate filtering options
They are providing free trials with some basic features. Also, the following schemes are available with them.
- Growth suit plan-$ 50 per month
- Professional plan- $80 per month
- Enterprise plan -$3200 per month
If you wish to drive great results in your small business through email marketing, Constant contacts will be the best option. The easy to use plans in affordable ranges attract more business to them. They usually send welcome emails to your prospects as per your requirement and analyze their response to your mail. Accordingly will send auto-responding emails and plan the next email series.
They are experts in understanding different nuances of email marketing and their contact segmentation and resending emails (to non-responders) strategies are highly appreciable. Understanding the role of relationship-building in a business, they lend a hand in versatile fields like e-commerce, social marketing kind of platforms.
- List growing tools
- Drag and drop menu with multiple templates
- Interactive email content
- Detailed campaign comparison report
- A/B testing
They offer an initial one-month free trial with anytime cancellation option. The other plans are
- Email plans for 20$ per month
- Email plus plans for 45$ per month
If you are in search of the transactional email services, you can find the best with SendinBlue. They offer firm support in creating attractive newsletters for your email marketing. The versatile webhook feature establishes a cross-connection between marketing automation and email platforms, producing double-fold results.
More than seventy design templates in their custody let you enjoy the seamless customization. Their predetermined filters allow you to build highly dynamic contact lists which automatically get modified at the end of each day. Their smart scheduling feature works exceptionally well by predicting the optimal time for email dispatch.
- Heat map tools and real-time analysis
- Dynamic contact list
- Trigger marketing
- Integration with Google analytics
- Dispatch time optimization
They offer a one-month free plan with 300 emails per day and unlimited contacts. Other monthly plans are,
- Lite – 25 $
- Premium- 65 $
- Enterprise plan for bigger businesses
Along with cloud computing and SaaS service expertise, Zoho Campaigns has a great grip on the email marketing field too. With their third party integration feature, they help you in seamless brand promotion through sophisticated email marketing processes. Their interactive email newsletter templates elevate customer engagement and offer the best lead conversion results.
The well-proven formulae for trigger-based emails, autoresponders, workflows and follow-up emails from Zoho are rated high by many thriving businesses.
- Excellent email editing
- Sync with Zoho CRM
- Advanced segmentation
- Recipient’s activity tracking
- Programmed dispatching with sequence mail campaigns
The monthly plans of Zoho campaign start in the following ranges:
- E-mail based pricing plans start from $3
- Subscriber based plans start from $5
- E-mail credit-based plans start from $6
Here we have featured the best 5 email marketing tools that rule the current digital marketing industry. As the competition is high, only the best email marketing tools can survive in this dynamic industry. You may find some other tools too to add on the list. We are more than pleased to hear it from you.