‘It is disheartening to realize that despite all our best efforts to showcase our business, often we get stumbled upon somewhere in the opening stages.’- Sounds like your own feeling?
Then, it’s time to relook at your brand awareness strategies and tools.
Brand awareness – the game changer
Do you really think that your customers will stick to you forever, just with a few initial promotions? Then what about your opponents or the veterans in the field? Brand awareness is all about repetitive and relevant exposure of your product and services to your targeted audience. Only the one who reaches out or engages with a vast audience without annoying them can conquer the field. In that aspect, brand awareness strategies will be the shortcuts towards recognition and trust-building.
You can start with the inclusion of the three prime facts in your checklist:
- Identify the online platforms where you can get maximum viewership from the targeted audience.
- Place your contents in their field without annoying them. Make them feel they are not compelled, and create genuine interest in them.
- Maintain your brand-presence around them even after their purchase.
Playing the game of inbound marketing like a pro
It will be a matter of great enjoyment seeing all your potential customers transforming into loyal ones. Will it happen that easy? Never!! Portray your customers as the heroes in your play and pour maximum advantage on them. Give them strong reasons to come to your product or service.
So, to the core, inbound marketing is the tactics of delivering the services/products tailored to the client’s researches and nurturing new business relationships.
Content marketing roles in brand awareness
The path to brand goals may appear challenging until you master the proper usage of your content. Stalwarts in the field, like Tom Fishburne, founder and CEO, Marketoonist always emphasizes the importance of marketing. According to him, “The best marketing doesn’t feel like marketing”. And it is all about mastering the art of transforming and delivering your content in a customer-centric form.
1. Who are your customers?
The ace of your brand awareness game is your customer. Only they can help you build brand awareness of your business. Target and collect the details of the demographic of your audience. Deep research on their priorities and needs will help you structure your content for them.
After this content structuring, you must identify the most profitable platform to present the contents. A detailed analysis of their online presence can provide you with many interesting facts about your potential clients. Some of them may like the video contents; some may spend more time on the blogs and pages.
Your goal is to connect with them by matching their researches to your services. In the end, you will get a data-driven insight on how to get your customers back to your business.
2. Blogs speaking your business
Haven’t you thought of the blogs for your company? If your answer is a no, then it is the greatest crime that you have possibly done to your business. The blogs are the chief orators of your business in your industry and you can never neglect their role in brand awareness.
From the plethora of contents available across the whole internet, what will be the probability of your content getting noticed? Innovative thinking will help you here.
For example, pull out the most searched content in your field. You will find many write-ups related to it. Here are the 3 special tips that will guarantee more viewership and attention to your blogs:
- Present the topic in a new perspective with authority ( never fall short of accurate facts and data)
- Dissect the content into different headings. Go for a detailed write up on each topic that no one has done before.
- Gear up with the customer needs, instead of wasting time on the outdated terms and technologies in your field. ( don’t forget to showcase the services and products from your own business)
3. Social media – the best promotion platform
We can’t ignore the imposing presence of the digital world and social media platforms today. We know well that all the leading ventures are leveraging the benefit of the social media campaign to its fullest extent.
The contents shared with the platforms like Face book, Twitter will always get a vast reach. Like word of mouth promotion of your business, you can expect ‘touch of fingers’ kind of promotion through the content sharing by your clients to their friends.
What makes this highly interactive platform unique is that the users feel that things are under their control. A campaign, that is wisely positioned in this digital domain needs no time to propagate like wildfire, and that’s how social media became a game-changer.
The instant communication with your potential customers on such platforms through the comments and reviews will be highly helpful in relationship and trust-building.
4. Woo your clients with free trials
Anything that comes under the tag ‘free’ will attract a typical consumer like a black hole. With free demos, trials, samples you can hook the potential customers quite easily. The researches show that 90% of such customers recall the logo and company name, and 83% of them tend to come back for future business.
But the most important thing is quality. Free demo of a good quality product/service can convert more than half of your beneficiaries to your promoters. So, this will be a give and take relationship of a kind; free demo translates as free promotion. What more you can ask for your brand promotion.
To sum up,
Rome was not built in a day. Growing brand awareness is a continuous journey. It will take all your time, creativity and efforts. It will take a lot of courage too. The strategies presented here are time tested by several successful business giants.
Of course, many other strategies might be flashing through your mind. Never be apprehensive. Do try to make use of all the inbound marketing strategies. Keep your audience engaged and delighted. Be unique in your ways!!